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eCommerce – more than a web store. Campaigns and Promotions on the web.

We all expect an eCommerce solution to have certain basics – a web store, payment processing, integration with your ERP system and automated order taker. But it is also a representation of your business on the web. A showcase for the world to see. A valuable marketing tool.

North49’s Webtelligence now incorporates functionality to assist your business’ marketing and sales efforts. Not only does it support full Google Analytics (old and new) integration to monitor activity on your site, it also allows your business to set up campaigns and promotions to monitor and measure marketing results.

Lets assume you would like to monitor the effectiveness of a certain radio ad campaign vs a similar campaign in the local news print. We have all heard or seen the ads with some special offer – “just enter promo code 123″ and you will receive a free widget/free shipping/amazing discount. The radio ad mentions promo code “ABC” and the print ad asks you to enter code “DEF”.

Webtelligence treats this as a campaign with two promotions. It will track and record the promotion codes entered and feed this info into your ERP system (using optional fields). A simple OR report will now tell you not only the volume of orders generated by each ad but also the total value and average value per order. In other words – marketing value per dollar spent.

Each promotion can have up to three triggers (which will set the promotion in place on any given order) and could monitor item number, quantity (item and/or cart count), category, order value, carrier, ship-to country/state/city, price list or coupon code. The promotion result could be free shipping, free item(s) or order discount (amount or percentage) and discount amount can be reflected in the Accpac order as an order discount or negative miscellaneous charge.

The new promotion functionality is already available in your web store administration site. Please contact Mitch Senman at North49 if you need assistance or would like to attend an online training session covering this new enhancement.

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