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Integrated Web Store – What Does It Mean For You?

Integrated Web Store – What Does It Mean For You?

Integrated Web Store What Does it Mean and Why is it Important? “You can’t have everything. Where would you put it?” -Steven Wright, Comedian I don’t know why but that popped into my head as I was thinking about this topic. There is some connection in my train of thought about the Internet providing the ability for merchants to sell their wares to anyone on the planet. Realistically, most of us don’t have the infrastructure or bandwidth to fulfill orders from anywhere on the planet. The typical SMB (small to mid-size business) is more interested in selling to their customers and new prospects in their own geography. OK, so the connection is a bit weak but I’m not above a gratuitous quote to get your attention. Let’s get back to the Internet and how it has significantly changed the landscape for SMBs to let their world know about what they have to offer. Online shopping is exploding. According to Statistica, B2C (business to consumer) e-commerce sales in the US alone reached over $700 Billion in 2013, more than triple the 2006 levels. B2B (business to business) e-commerce sales reached $5.3 Trillion, almost double the 2006 levels. That is clearly signaling a significant shift in how consumers and companies are doing business. So…back to the point of this article. What does it mean to have an integrated web store and why is that important? Integration can mean many things. It can refer to adding functionality like package tracking, or tax compliance calculations, or payment card processing, all of which can be very important to some businesses. But what is proving to be most...