North49 releases enhanced Promotions Management for Webtelligence
Today we are excited to introduce the new and enhanced promotion functionality.
eCommerce – more than a web store. Campaigns and Promotions on the web.
We all expect an eCommerce solution to have certain basics – a web store, payment processing, integration with your ERP system and automated order taker. But it is also a representation of your business on the web. A showcase for the world to see. A valuable marketing tool.
North49’s Webtelligence now incorporates functionality to assist your business’ marketing and sales efforts. Not only does it support full Google Analytics (old and new) integration to monitor activity on your site, it also allows your business to set up campaigns and promotions to monitor and measure marketing results.
Lets assume you would like to monitor the effectiveness of a certain radio ad campaign vs a similar campaign in the local news print. We have all heard or seen the ads with some special offer – “just enter promo code 123″ and you will receive a free widget/free shipping/amazing discount. The radio ad mentions promo code “ABC” and the print ad asks you to enter code “DEF”.
Webtelligence treats this as a campaign with two promotions. It will track and record the promotion codes entered and feed this info into your ERP system (using optional fields). A simple OR report will now tell you not only the volume of orders generated by each ad but also the total value and average value per order. In other words – marketing value per dollar spent.
Each promotion can have up to three triggers (which will set the promotion in place on any given order) and could monitor item number, quantity (item and/or cart count), category, order value, carrier, ship-to country/state/city, price list or coupon code. The promotion result could be free shipping, free item(s) or order discount (amount or percentage) and discount amount can be reflected in the Accpac order as an order discount or negative miscellaneous charge.
The new promotion functionality is already available in your web store administration site. Please contact Mitch Senman at North49 if you need assistance or would like to attend an online training session covering this new enhancement.
Rob McKay joins North49
We are very pleased to announce that Rob McKay has joined North49 Business Solutions as VP Sales. Rob has extensive experience dealing with the Sage Reseller network and will play a lead role in promoting and selling North49’s software solutions to the Sage Accpac Reseller community, particularly Paytelligence integrated credit card processing solution and Webtelligence integrated eCommerce solution.
Welcome to the team!!
Another Satisfied Paytelligence Customer
North49 Adds New Reseller, and Satisfied Paytelligence Customer, to its Roster
Our North49 marketing team is always on the look-out for customer successes to share with readers of our Blog. One such customer success is a recent deployment of our Paytelligence product at Mindover Software, which is a Sage Accpac ERP business partner based in Austin, Texas. Mindover Software also offers CRM software based on SageCRM and the full suite of eCommerce products from North49, which makes Mindover Software one of our newest reseller partners.
Mindover Software installed our Paytelligence credit card processing application for their internal use and to show their own prospects how Paytelligence’s integration to Sage Accpac accounting software speeds up order entry and credit card payment processing. According to Lloyd Smith, president of Mindover Software, Paytelligence installed quickly and easily. “The integration with Accpac is seamless,” Smith says. “The order entry and payment processing transaction time has literally been cut in half compared to processing credit cards manually.”
Smith also noted that the availability of reports made it easy to view historical transactions. “Monthly reconciliation of deposits against credit card transactions is so much easier now thanks to reporting readily available in Paytelligence. We’ve worked with automated credit card processing software before, and Paytelligence is the best we’ve seen,” added Smith.
“We’re happy that Paytelligence installed so easily and now meets Mindover Software’s payment processing needs,” notes Rob Eichhorn, North49’s CEO. “We’re even more excited that Mindover Software has joined the ranks of North49 resellers in such areas as Austin, Dallas, and San Antonio, Texas.”